Why you should track your income

Why you should track your income

Do you have a yearly income target? What about a quarterly or monthly target? Maybe just a cross your fingers and hope to break even target? Do you track your income each month? When I first became a full time freelance graphic designer, I didn’t track my...
What’s your brand story?

What’s your brand story?

What’s your brand story? Whether you have a large or small business, a compelling brand story is essential. A well-crafted and authentic brand story builds trust and adds value. It’s what people say about your business when you’re not in the room...
Branding vs logo?

Branding vs logo?

Branding vs Logo – What’s the difference? This a question that I get asked all the time. There seems to be a lot of confusion surrounding the two words and they often seem to be used interchangeably. But they are two very different things! A logo is one...