Why you should track your income

Why you should track your income

Do you have a yearly income target? What about a quarterly or monthly target? Maybe just a cross your fingers and hope to break even target? Do you track your income each month? When I first became a full time freelance graphic designer, I didn’t track my...
What’s your brand story?

What’s your brand story?

What’s your brand story? Whether you have a large or small business, a compelling brand story is essential. A well-crafted and authentic brand story builds trust and adds value. It’s what people say about your business when you’re not in the room...
Branding vs logo?

Branding vs logo?

Branding vs Logo – What’s the difference? This a question that I get asked all the time. There seems to be a lot of confusion surrounding the two words and they often seem to be used interchangeably. But they are two very different things! A logo is one...
Finding a credible SEO expert

Finding a credible SEO expert

Firstly, lets define what SEO actually is. SEO stands for “Search Engine Optimisation”. It is involves the use of various techniques to improve organic search results, so when people Google particular words, your website is at the top of the search...

Do I need a brand identity style guide?

A brand identity style guide outlines a set of rules and guidelines to follow to ensure that you make the best use of your brand identity items and ensure that your branding remains consistent. I like to think of it as your ‘branding toolbox’ or your...

Why isn’t my SEO working?

Reason #1 – You’ve crammed all the keywords you can think of into your website’s metatags Metatags used to be important for SEO, but these days they are pretty much useless. In fact, over-stuffing your metatags with keywords can potentially hurt your...