What if you could build your dream client from scratch and duplicate them over and over again in the real world? How amazing would that be!
Well, you can.
The fact is, you can’t sell to everyone because not everyone wants what you have to offer.
To quote Dita Von Teese — ‘You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.’
Without knowing exactly who your dream client is, you’re likely to struggle to attract clients, or attract the wrong clients. Clients that you aren’t meant to be serving. Clients that are likely to give you grief because they will never truly value what you have to offer.
Wouldn’t you much rather attract the people that you are meant to serve?
The people that are a perfect energetic match for your offering?
Well, you can.
Firstly, by making an Ideal Client Profile or ICP (also called a Customer Avatar or Buyer Persona). This is a fictitious character that represents your dream client. Preparing an ICP allows you to get really clear on who your dream client is. It allows you to get inside their heads and see life through her eyes. As you craft new content, products or services, you can put yourself in the shoes of your ICP and know whether or not it will appeal to them.
If you don’t have an ICP already, I’ve created a workbook to help guide you through the process. You can grab it for FREE below! This is the exact process that I go through with my own clients. If you have any questions or you need any help with your ICP, please feel free to email me, I’d be more than happy to help.
Until next time,
Discover the client of your DREAMS!
How amazing would it be to spend every day working with the client of your dreams? Did you know that there’s a magic tool that enables you to build your dream client from scratch and duplicate them over and over again in the real world? It’s called an ‘Ideal Customer Profile’ and if you don’t have one, it could be seriously hurting your business.
I’ve created this FREE workbook and guide to help you to get really clear on who your dream client is and bring them to life! Grab a copy of the guide so you too can discover the client of your dreams.